GET TO KNOW US
We'd like to provide you with an opportunity to get to know our founder, our firm and our values. The following information should give you an idea of what we're all about. We hope you enjoy getting to know us and we look forward to have the opportunity to get to know you!
Veronica L. SagastumeFounder
For over 30-years in the space of accounting, finance, and consulting practices, Veronica L. Sagastume, founder of Fortified Accounting, has been lending her passion and expertise to ensure her clients have complete and total financial success. Drawing on strategic guidance that only develops after years of dedication to a singular craft, Veronica is the embodiment of a tactile, agile, and responsive entrepreneur, determined to make the technology and accounting techniques of today accessible to her startup clients via Fortified Accounting.
A Knack for the Private Sector
Following the completion of her undergraduate education at Golden Gate University, Veronica jumped quickly into the corporate world, accepting a job at the GAP corporate headquarters and GE Capital Leasing. Leaving to join a small startup called ONSALE, where her love of technology and numbers merged together, Veronica experienced her first IPO and the fast-paced decision-making that ensued. It was during these formidable times that Veronica developed the skills and tools she would need to make a name for herself in the hottest technology hub in the world.
Realizing that SAAS startups, software, biotech, eCommerce, and financial services piqued her interest the most, Veronica knew she was on the precipice of something groundbreaking.
Embarking on her entrepreneurial journey in 2010 after 20-years of working in corporate America as an accounting and finance executive, Veronica grew a successful CFO business consulting practice that served esteemed clients throughout San Francisco and Silicon Valley. As her business experienced instant and overwhelming success, Veronica realized personal coaching, although valuable, was not scalable. She knew it was time to expand and get creative.
By establishing a firm that could serve more clients than she was previously able to do by herself, Veronica officially made a name for herself in the world of business development and solopreneurship, showing other financial masters what they can do with their unique skillset in the 21st century. The firm helped with mergers and acquisitions, controllers, interim CFOs, financial modeling, and audits, while Veronica served in a variety of tech startups holding roles such as Director of Finance, VP of Finance, and Interim CFO.
ABOUT THE FIRM
Using her independent consulting experience, Veronica founded BizFit Coaching, also known as Fortified Accounting. She currently leverages her experience, knowledge, and expertise on a daily basis to create an accounting firm where she can recruit members of her ‘dream team’ to build a plug-n-play kind of business that dives into cutting-edge technology. The result? Efficiently, streamlined, and best accounting practices and solutions available to startup clients.
Veronica proudly holds a BA in Accounting from Golden Gate University. She also hosts masterclasses frequently on topics including, but not limited to, startup accounting, all things cash, best business practices, and strategic planning.
When asked today if after all this time she holds a CPA, Veronica responds with, “I always knew the private sector was my calling. while Fortified Accounting does not call theselves a CPA firm, they have many associates and partner with industry experts including CPA's whom them collaborate with to deliver an exceptional client experience.
While the founder is not a CPA, ” Veronica’s reputation precedes her, known for a disciplined work ethic, a lucrative career, quick thinking, strong leadership skills, and reliable execution experience. Her uncanny business advisory experience, mixed with her outsource remote accounting aptitude, has made Veronica one of the top agile accounting and finance minds to watch in 2021".
Our Core Values
Our firm provides outstanding services to our clients because of our dedication to the three underlying principles of professionalism, responsiveness and quality.
We are proud to serve our clients with the highest level of professionalism. By combining our expertise, experience and the energy of our staff, each client receives close personal and professional attention.
Our high standards, service and specialized staff spell the difference between our outstanding performance, and other firms. We make sure that every client is served by the expertise of our whole firm.
Our firm is responsive. Companies who choose our firm rely on competent advice and fast, accurate personnel. We provide Accounting and Business services to Start Up businesses because we know what those early days can be like.
The early stages of a Start Up requires its founding members to wear many hats, we want to be a partner to you by taking on tasks your business needs to perform, but you don't have to.
To see a listing of our services, please take a moment and look at our services page. Because we get new business from the people who know us best, client referrals have fueled our growth since the beginning.
Through hard work, we have earned the respect of the business and financial communities. This respect illustrates our diverse talents, dedication and ability to respond quickly.
An accounting firm is known for the quality of its service. Our firm's reputation reflects the high standards we demand of ourselves.
Our primary goal as a trusted advisor is to be available and to provide insightful advice to enable our clients to make informed financial decisions. We do not accept anything less from ourselves and this is what we deliver to you.
We feel it is extremely important to continually professionally educate ourselves to improve our technical expertise, financial knowledge and service to our clients.
Our high service quality and "raving fan" clients are the result of our commitment to excellence.
We will answer all of your questions, as they impact both your business foundation and financial situations. We welcome you to contact us anytime.